valgard: realm of the vikings
Valgard: Realm of the Vikings is the newest themed land at Paultons Park, bringing an immersive Viking world to life through a combination of thrilling attractions, detailed theming, entertainment, dining and retail. The land features Drakon, Paultons Park’s first-ever inverting coaster, the reborn Raven coaster, the UK’s first Vild Swing, a Viking-themed playground and a Nordic-inspired dining hall.
I played a major role in the design and development of the visual identity and creative assets across the land, contributing to a wide range of elements that helped establish a cohesive and immersive Viking environment.
My involvement spanned the design of the land-wide visual environment, including:
6 ride logos, establishing distinct identities for the attractions.
2 food & beverage outlet logos.
Operational, wayfinding and directional signage.
2 rollercoaster car livery designs.
1 flat ride livery design.
Food & beverage menus and digital menu screens.
6 bespoke 3D troll designs for entertainment and character interactions.
Retail and merchandise designs, including clothing, souvenirs, ride posters, water bottles etc.
A wide range of additional theming assets and visual details throughout.
I designed a set of six playful troll characters that were later developed into 3D models and brought to life along the queue line for the Vild Swing ride. Each character was created to add personality, humour and a sense of fun to the experience, giving guests something entertaining to discover while they wait to ride.
