Tornado Springs is a 1950s-inspired Western town at Paultons Park, imagined as a once-thriving frontier settlement that has been repeatedly ravaged by powerful tornadoes. I was heavily involved in the design and development of the guest-facing and operational graphics throughout Tornado Springs, helping to create a consistent visual language across the wider themed world.
tornado springs
A significant part of my role was the creation of operational, directional and informational signage, ensuring that essential guest information could be communicated clearly while still feeling completely integrated into the Western setting.
I also developed the identities for two of the area’s children’s play spaces: Junkyard Junction and Parking Lot Tots. Both required distinct identities that could appeal to younger guests while remaining visually connected to the wider Tornado Springs brand.
Beyond signage and identity work, my involvement extended across a broad range of environmental and promotional design, including themed graphic elements, retail shop wallpaper, bespoke merchandise, large-format outdoor signage, digital screens and general decorative graphics.