I was commissioned to develop a fresh and distinctive brand identity for Plouf, a fine wine and speciality food business based in Jersey, bringing carefully selected wines and food products to customers with a focus on quality.
plouf fine wines
The client looking for something that felt hand-drawn, personable and characterful, while still maintaining the level of sophistication and professionalism expected within the fine wine market.
The project included the creation of the Plouf logo, a mini brand identity package and supporting stationery. The identity was designed to provide a flexible foundation for the business, allowing the distinctive hand-crafted character of the brand to carry consistently across its communications.
The result is a visual identity that gives Plouf a recognisable personality within the competitive wine market, combining a relaxed, illustrated feel with a considered and professional approach.