Lost Kingdom is a themed area of Paultons Park that has evolved and transformed through multiple developments over the years. I had the opportunity to contribute to the continued evolution of the area through the brand development of its newest attraction, Splash Lagoon, which opened in 2024.
lost kingdom
As part of the project, I was involved in developing the visual identity for the attraction, helping to establish a cohesive brand that complemented the existing Lost Kingdom environment while giving Splash Lagoon its own distinct character and presence within the park.
My involvement included the creation of the Splash Lagoon logo, operational and directional signage, online and print advertising, as well as media and press collateral.
More recently, as part of the continued development of Lost Kingdom, a smaller attraction elsewhere in the park is being relocated into the area. As part of this transition, I was redesigned the Little Diggers existing logo to align with and integrate into the Jurassic-inspired Lost Kingdom brand.