h.e.r. brand identity
H.E.R. (Health Education Reimagined) is a health education brand focused on making information more accessible, engaging and approachable.
I was commissioned to create the brand identity, with the brief centred around developing a visual style that felt soft, welcoming and approachable, while avoiding the overly feminine aesthetic often associated with health and wellbeing brands.
The identity uses a fun and contemporary colour palette to bring energy and personality to the brand, balanced with clean typography and a considered visual system to maintain professionalism and credibility. The aim was to create a brand that feels inclusive and accessible, while still having a distinctive personality.
The project included the creation of the H.E.R. logo and a supporting mini brand pack, establishing the core visual elements needed to create consistency across the brand’s communications.